Huge Opportunity in Video

In this edition:

1. Huge Opportunity in Video

2. Create Multi-Platform Content with One Click

3. The Legend of Alex Hormozi

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As the AI industry matures, there are fewer and fewer truly “new” apps. Consequently, I am changing the format of The Explorer because I doubt you’ll want to hear about yet another bookmarking app or another video summarizing app. Going forward, the newsletter will:

1. Be shorter.

2. Remain AI focused.

3. Include non-AI great business info.

4. May occasionally include other info.

In summary, I don’t want to publish junk - and I’m having trouble finding great AI apps that I haven’t already written about. The info you receive should be actionable and worthy of your time.

1. Huge Opportunity in Video

Sora is truly astounding. It’s an OpenAI text-to-video platform. Here’s a snapshot from one of its videos.

This one minute video is worth a watch.

Advertising needs to catch people’s attention. Sora can help you do that. For businesses that advertise, this still seems very underutilized.

I think the real opportunity here is to become an expert at using Sora and make videos for businesses. The sky (and your imagination) is the limit. Your first task is to make an attention-grabbing video for your new company.

2. Create Multi-Platform Content with 1 Click

Need an ad but have no idea how to create it, what it should say, what size ads each platform will accept? Me too. But now you don’t have to worry about those details. FusionOS handles the ad creation, whether they are for social media posts, paid ads, emails, or SMS. It even does A/b testing.

This is a great idea. I haven’t used it yet so I can’t speak to how well it executes. But with these types of tools (and Sora), almost anyone could open up a social media marketing (SMM) business and create ads for businesses. The only question (and it’s a big question) is will the ads convert? I don’t know the answer to that, but eventually, these types of platforms will make ads that convert and it’ll be a great opportunity for businesses and SMM companies.

3. The Legend of Alex Hormozi

I’m constantly watching videos of various entrepreneurs trying to refine my craft. However, I keep coming back to this guy. In short, Alex Hormozi creates the very best business content on the internet.

He's also written a few books but the two that apply to all businesses ($100M Offer and $100M Leads) are rated 4.9 stars (with many thousands of reviews). I’ve read both and highly recommend them. They are very practical and a very easy read.

He also offers free courses here.

He buys or invests in companies with the goal of growing them fast and selling them at a high multiple. A win-win for him and the existing owner if he stays on. If you haven’t yet checked him out, please do!

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